Sometimes there is no quick fix for a vacant unit…and so it declines further and gives a negative impression of the town. We worked with Telford and Wrekin Council to use inspiring 3D shop graphics and strong marketing messages to show the possibilities for the unit, and that groups are working together to focus on improving the shopping environment. The treatment has three elevations showing shop uses which we would like to encourage to the high street, a toy shop, a homeware shop and a boutique. A hidden lockable door within the graphic door allows access to the unit for viewings. The traders nearby welcome the new look, as it helps to keep the shopping experience positive, part of the “Pride in our High Street” initiative.